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Academy: Strategies
🏗️ What I am working on:
Intec Academy is my new venture for entrepreneurs, creators, freelancers, and those who want to build a solid long-lasting online business, that lets you take days off, holidays, and parental leave.
Project description page
👶🏼 I follow the principle:
«Small steps to big goals».
Keep moving, one baby step at a time and you will see the difference! All big projects started from scratch.
- ✨ My motivation quote:«They did not know it was impossible so they did it» (Mark Twain) - I like it because it says long about external and internal limitations we feel in our daily life. You can achieve anything if you believe in yourself, have discipline, dare to do things, act step-by-step & work consistently!
Academy: Strategies
Principle: pick-up a strategy > test the hypothesis > adjust until happy with the result > and move on to the next strategy. Each strategy is a full complete set of actions from starting from scratch to having sales results you are happy with.
Strategy 1:
«Reels - Highlights - Lead Magnet» (Instagram)
Positioning (how are you different and why choose you)
Audience (who exactly is it for)
Prepare your account (address name, title name, photo, bio, link, highlights, attractive posts)
Product line with your offer that people need (what are you selling with all these)
The funnel set-up
Funnel 1 (lead-magnet: free video lesson access): converting reel leading to read the caption > caption leading to do action and get a free lesson using chat-bot > chat-bot sending you the link to the free lesson > page with the link to the free lesson access and selling the rest of the product on the same page with a button to buy and some triggers > payment page > thank you page and email confirmation with the product delivery.
Funnel 2 (highlights): converting reel leading to read the caption > caption leading to check a specific highlight > a story nurturing with the right converting content through highlight using some triggers > action button a few times during the storytelling (leading to free lesson and another one to payment depends if person is ready or not) > payment page > thank you page and email confirmation with the product delivery.
Funnel 3 (reels): converting reel leading to read the caption > caption leading to make an action: check a specific highlight / comment or DM / click on the link in bio for smth > page with the free lesson and selling after > payment page > thank you page and email confirmation with the product delivery.
Strategy 1:
«Reels - Highlights - Lead Magnet» (Instagram)
Positioning (how are you different and why choose you)
Audience (who exactly is it for)
Prepare your account (address name, title name, photo, bio, link, highlights, attractive posts)
Product line with your offer that people need (what are you selling with all these)
The funnel set-up
Funnel 1 (lead-magnet: free video lesson access): converting reel leading to read the caption > caption leading to do action and get a free lesson using chat-bot > chat-bot sending you the link to the free lesson > page with the link to the free lesson access and selling the rest of the product on the same page with a button to buy and some triggers > payment page > thank you page and email confirmation with the product delivery.
Funnel 2 (highlights): converting reel leading to read the caption > caption leading to check a specific highlight > a story nurturing with the right converting content through highlight using some triggers > action button a few times during the storytelling (leading to free lesson and another one to payment depends if person is ready or not) > payment page > thank you page and email confirmation with the product delivery.
Funnel 3 (reels): converting reel leading to read the caption > caption leading to make an action: check a specific highlight / comment or DM / click on the link in bio for smth > page with the free lesson and selling after > payment page > thank you page and email confirmation with the product delivery.
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