Summary of Modules:
Welcome! - the goal is to get to know the project, its structure, and everything to keep in mind before starting. Result: understanding what to expect. Duration:
Be honest with yourself, really honest! - the goal is to identify your point A, set the goal for the project with deadlines and understand how you will carry on to meet those deadlines. Result: identified point A, set goals, deadlines, and how to meet them. Duration:
You want to improve their lives and they are all very different! - the goal is to identify your specific avatars, and list all their needs, wants, fears, etc to be able to build your product at a later stage. Result: drafted avatars with their detailed needs and wants. Duration:
You are unique! Remember, who is your favorite artist or music band? - the goal is to do your market analysis, understand your strong and weak points, your differentiating factors, and your competitive advantage to build your product and its communication later. Result: identified your competitive point, how you are different, and why people should buy from you and not others. Duration:
So, what do you offer them that they stop watching their favorite Netflix show, arrange a nanny for their kids or postpone a dream trip to spend time (and money) with you? - the goal is to create your own irresistible offer that people want to buy from you. The ideal scenario they want to buy from you no matter what (so they don't compare you to the competition, but they want to buy specifically from YOU). Result: the irresistible offer is created and written. Duration:
Do they really need it? (not your dreams but them) - the goal is to prove that the market needs your offer and that people will buy it from you (not just say that they will buy). Result: understanding the demand for your offer. Duration:
How do they catch you in their's and your busy lives, where do you meet and catch up regularly? - the goal is to identify the channels you want to work with, where your audience is, prepare the ground, and start growth work (for start and after). Result: prepared channels, first content published, the first audience arrives. Duration:
«That story is really interesting and resonates. When is the next chapter?» - the goal is to get to know your audience, and the audience to get to know you, to start trusting you, to start understanding their problem and the solution you provide, and also for you to understand if you like doing it. Result: first feedback from your audience, practice with content creation, building trust. Duration:
So, how do we get to the «Place an Order» button? - the goal is to prepare the ground for the sale day so that everything needed is ready. Result: pressed the «sale» button. Duration:
...And they stay happily ever after for years to come! - customer service, exceptional product, feedback, engagement, debriefs, and metrics. The goal is to make them stay after the first purchase and buy more by creating great products, providing exceptional customer service, asking for honest feedback, making everything interesting, caring for them, engaging with them, debriefing, analyzing - and doing all this way that you are also enjoying it and not burning out. Result: they stay or buy more. Duration:
Something Little Extra: Your other roles - the goal is to show you and get you to know the different roles you are acting as when building a digital product (entrepreneur, author, teacher, speaker, role model, artist, marketer, tech, carer)